2022–2023 · The Wanderlust Group
Marina Map
18% upgrades against a 10% goal; map delivery cut from 22 days to 5 across 208 marinas.
- Role
- Product Design Manager
- Scope
- 208 marinas, 260+ maps published
- Outcome
- 18% upgrades against a 10% goal; delivery cut from 22 days to 5
208
Marinas running on Marina Map
18%
Upgrades against a 10% goal
77%
Faster map delivery, 22 days to 5
/ THE PROBLEM
Marinas were running daily operations off a paper binder, by hand, with no history and no way to maximize occupancy.
/ WHAT I BUILT
An interactive picture of the marina, with Dockwa's live reservation data layered on top: in-house designers built the maps in Figma, a CSM annotated slip locations, and the customer got a new interactive map inside their Assignments tool.
/ HOW I PROVED IT
Rolled out to 208 marinas with over 260 maps published, beating every target: 18% upgrades against a 10% goal, and map delivery cut from 22 days to 5.
/ The Long Version
Read the full case study